After going through the brief in detail answering many different questions about what the brief is actually asking me to do. This meant that I was able to think about what I was actually suppose to do for the brief and more importantly what I could do. For The Body Shop brief I have to produce 4 A2 posters one for each of the products that have been given, White Musk, Body Butter, Colour Crush Lipstick and Nutriganics.
After going through the brief I have decided that I am going to change my target audience to men rather than women. The Body Shop Brief suggests that they are "rule breakers" and "law changers" they also said that their target audience was for "women but not exclusively". Because of this I have decided that I am going to change the target audience. I think that this will get my entry noticed as it will be different to everyone else's as they will be targeting women. This allows me to try and challenge the brief, and change the way that Body Shop advertise and maybe increase sales by attracting a different target audience.
Researching advertising for men (see Design Context Blog) I found that men respond more to humour in advertising whereas women are more responsive to life and children related advertising but also react to other women and the feel of being envied.
Coconut Body Butter.
Drops of Youth.
Drops of youth is a cream that moisterises the skin and apparently prevents aging skin. When I think of aging skin, I think of eyes and crows feet by the eyes. Therefore it would be suitable if I used an eye for the illustration.
Colour Crush Lipstick.
Lips are quite a seductive part of the body, as men react to humorous and sexualised advertising, lips would be fitting with this set of posters.
Boards for crit.
For the Final Crit for our big main brief I had only finished 3 of my 4 posters and not done my campaign or interactive yet. My main feedback I received was that I should consider making my lips and eyes more seductive and suggestive. After the crit I decided that I would change the lips and eyes to make them work better with my other poster.
For the White Musk illustration, I was trying to think about places where you spray perfume, and I thought the wrist and the neck are the main places most people think of. I think that the neck would be the easiest place to make look suggestive and sensual.
The writing on the posters.
I have used the description of each of the products that The Body Shop have used on their website, although I have adapted them slightly so that they relate with each of the products.