After my primary research I decided that I am going to do my print using the British Bulldog, also using the colours of the union jack, because I think it will be appropriate. Also after doing research about the British Bulldog and designs that have been linked to the Bulldog (see Design Context Blog), I noticed that they include the colours of the union jack. Which I think just reenforces the idea of Britain.
British Bulldog Illustration.
I started my prints by creating an illustration of a bulldog.
I set up a mini crit with some peers, showing them the different screen shots I have got, showing some of the water colour effect shapes on the background and just the bulldogs, and showing the different phone box variations. Explain the ideas I have with each of them, so that I can find out which idea I can take forward. I think that I should create more bulldog illustrations and maybe include some of the things that they do, like a lead or collar. It's just the time limit on the brief is running out and I don't want to leave it too late. After the crit I found that people preferred the idea to create more bulldogs because, if I do a walk in the park in London, it may look similar to a print that Cath Kidston already has. Therefore I am going to move forward by producing different illustrations of different bulldogs.
Different Bulldogs could be created.
- Playing fetch
- Weeing on a pole
- Going on a walk
I am really pleased with my print, and I'm happy that I organised a mini crit so that I could get some opinions on my designs as I had hit a wall with it. The mock up work really well, I have only started mocking things up recently, so I am pleased with the results of my mock ups. If I were to do this brief again I would have not wasted so much time on the water colour effect shapes and concentrating on the background. I would have focused on the illustrations and the concept of it being about the British bulldog. I would also have left more time to create the submission boards as I don't think that they were the best, and for the Responsive hand in, I will be changing them up a bit so that they are more aesthetically pleasing. After reading the brief I thought that this would be a good brief for me to do, as I enjoy creating illustrations and I like Cath Kidston, I also thought that it would be quite and easy brief to do. Although it took a lot longer than I thought it would take and was a lot more difficult to create a similar aesthetic to current Cath Kidston briefs. Overall I am really happy with the print I have designed, and am positive that it is different to the current Cath Kidston prints in reference to the theme, but it similar to their aesthetic which is what the brief is looking for.