As I have the content for the book from my from a previous task, I thought that I would start by drawing out thumbnails of single pages to develop my ideas, I then decided to draw up thumbnails of ideas for layouts and grids for my double page spreads. Having the information at the side of my double page spread ideas allows me to see how much space I need for the body copy, and for the illustrations.
Starting to develop my grids on InDesign;
Again producing thumbnails for my pages allowed me to develop my ideas further, also I was able to see which layouts looked better for this particular double page spread.
Negative space is something which I like to use in design, and think that it can do a lot, by taking such a simple concept you can create multiple meanings, through using the negative space. Therefore I did some thumbnails to show my ideas and how they have developed.
Additive and Subtractive colour;
When looking at additive and subtractive colours, I want to use the symbols add and minus to communicate what each thing is, this will make people relate more to what they are reading, it will also help people remember which one is which if they have some sort of imagery to remember.
I started by creating the illustrations for what the colours are, and showing what each colours make when they are added or subtracted from each other. Although having this means that my spreads will have other colours apart from my orangey colour, but this is something that I cant change, as having colour on this page is crutial.
I don't like the top option for this page because although it is nice and simple it isn't very memorable, therefore I think it would be better to use the bottom layout. It may have looked more even if there were more type in the additive colour page, although that may make it unbalanced, plus it also means that there would be more information about the additive colour, and less about the subtractive, therefore I will leave it like this.
This double page spread will also contain more colours, I will be showing the colour wheel and making people aware about primary, secondary and turtiary colours.
For the colour wheel I wanted to display a colour wheel, the most minimal colour wheel which I could make, so that there is attention drawn towards it, but also so that people don't get confused and read the information next to it.
Semiotics are very important to graphic design, it is something that as soon as it is understood it is very helpful. When doing my thumbnails for my layouts, I started to think about making the grids more creative, but then I thought that I want to keep all of the spreads quite similar, but with slightly different layouts.
I started doing thumbnails for classes of type, but then I thought that the pages might be a bit bare, as it would be mainly visuals, with not a lot of information, therefore I thought that I would put Kerning and Tracking on the same double page spread. So I started to do thumbnails involving both aspects of typography, and the title page for this would be Typography, so that it cover both classes and kerning.
When putting the pages together I realised that the layouts go really well together, but the information doesn't, as even though they are both an element of typography, they are not really anything to do with each other. Also because there is a lot of information that I could use for the tracking and kerning, this could be on its own page. Also making the classes of type bigger would work better so that you can see the typefaces in more detail.
Optical and physical mixing;
When thinking about optical mixing I think of dots, and when thinking about physical mixing I think of block. Therefore when I am creating this double page spread, I want one to be on one page, and the other to be on the other. I want to illustrate the page with either dots or block so that it relates to the mixing technique.
With the mixing I think that as it is quite a complicated aspect of graphic design to understand (or it was for me) I think that it will work best if there is minimum information and illustrations on the pages, simply the basics so that it doesn't get too complicated.
Keeping the same colour scheme and stock. The stock that I want to use is antique white, or an off white type stock, like cartridge paper. The 10 things you need to know about graphic design, will be on the front cover, and I don't want anything to be on the back cover, I want the book to on on the last page, where it repeats everything which you need to know about graphic design.
This is similar to a contents page, although its at the back of the book, this is because when everyone has finished reading, the last page will just be a reminder of what you have just been through.
what I started to think about how I was going to bind the book, I made many small mock ups until I got it right, so that I could organise the pages so that it would print out right. By writing and drawing simple thing on each page means that I can rearrange the pages so that they will work in a book.
This is my first attempt at making my book, which I was going to staple to bind but then realised that it would be hard to staple and bind because of how many pages I have. Also it is done on normal printing paper, which doesn't look very good, and is also quite see through, so the pages don't look as good when they are back to back, this is also a smaller version of what my double page spreads are, although I like this size.
I tried to double sided print my booklet onto my own stock, although found that it wasn't printing very accurately, and didn't look very good, therefore I decided to produce the smaller sized spreads instead, then you can see the grids and the information, without having more information on the back of it, that you can see through. As in the pictures below you can see through the paper.
I really enjoyed doing this brief, as it helped to recap the information which we learnt during design principles. Also it gave me the opportunity to use the skills which I had learnt, specifically the use of colour, type and grids. If I were to do this again I would learn how to bind a book so that it could look more professional if I were to have bound it, also I may have chosen a thicker stock, or something which would have worked well with the printing back to back.