After choosing Endangered Animals as my research topic, my initial ideas for were to create an adoption pack so that I can make packs for either children or adults, I'm not sure which audience yet. I thought that I could create my own adoption packs rather than re-doing a brand that has already been done and making them better. But then I thought that creating an entire brand to do the exact same thing as something like WWF is pointless, I would have no reason to do this, and there is no point in me designing something to do the same thing as something else unless it is better. So I started to look into WWF and what their adoption packs were like so that I could see what is out their already.
WWF Adoption Packs.
Lots of adoptions packs are specific to a certain animal, but I thought that I would create a range of adoption packs which were specifically for endangered animals.
The adoption gift packs are very simple and the customers don't really get a lot for their money, also the more you pay the larger the soft toy you get in the pack, you don't get anymore information about the animal. In this pack there is very limited information about the animals that you adopt, its not very personalised and there isn't a lot of information about the animal, it is as if its for people who don't really care that much about the cause, they are just giving the money to make themselves feel like they are doing something good.
This is something that I could re-do. The adoption packs for WWF are not very good, interactive or informative, I think that this would be something that is worth doing, it would be helpful, it would also allow me to appeal to a specific target market, I could make them very child friendly, as I believe that the WWF adoption packs not are for children as they have a soft toy and it doesn't have a lot of information which would be appropriate for children, but wouldn't appeal to them.