I am creating a shop called 100 Things To Do for my Design for Print and Web brief, which means I actually have to have a shop to go into, therefore I decided that I would draw a shop window on illustrator and the doors to it and propose that this is my shop, and I am going to put my logo and shop name onto it.
I then started looking into different layouts for the shop, I could change it up for the front of the shop, and then have a sign on the side showing what the actual logo is. Although this could be a bad move, you shouldn't really change the logo too much. I thought that if I do lots of different versions of the shop front and the signage, I can take them to the final Print and Web crit and propose them all to see what everyone else thought.
I also thought about having the name of the shop on the front and having the logo as signage, I think this would work better if I wanted them to be different as it could look better. If I had just '100 Things To Do' written across the front of the shop, on its own, or maybe with a small logo on it somewhere, then create a sign for the side of the shop with just the logo on it. this is another idea that I am going to take through to my crit and see what people think about it.
Creating the sign for the shop was done in the same way as the shop, I just drew it on illustration, then applied my logo to it, I think this works really well as my logo fits onto this sign, and looks balanced and like it should be there. Also the blue works really well on the black background. I think that I am going to keep my logo the same colour throughout all of my branding and collections as consistency is key.
After the Crit.
In the crit I found that I got a lot of feedback and a lot of it was very helpful, and it made me look at my idea in a different way. After the crit I was looking back at my logo and decided that I didn't like it anymore, I think that it looks very flat and boring, which doesn't reflect the message my shop is trying to show. Therefore I kept the same concept behind my logo but changed it slightly, going back to something I had looked at previously, I think that the logo I have created is better suited to my target audience but also better suited to my shop.
Other Things Proposed.