After doing some primary research and looking into other popular stationary shops I have found that thy all have collections of different things, such as a flower collection or a certain colour or seasonal. Therefore I thought about different things such as;
- Colour Scheme
After printing a logo on the front of the mock notebook, I decided that I don't want the brand to be plastered all over the products, I think that the logo could be small and on the back of a product, but I don't want it to be too overwhelming. I also thought about the motivational type and decided that it still looked a bit serious, whereas I want my brand and products to be more fun and appealing to younger people who are trying to organise their lives, but do it in fashion.
Creating random products right now is not something I should be doing, I should be focusing on looking further into my target audience and finding out what they want. I also need look more into the branding and the business I am going to be creating as this will give me more of a direction of where I want to go with my products and the collection I am going to be creating.