After the Crit.
I went into the crit thinking that I was going to make a shop and creating one of the collections in that shop, although people in my crit put a suggestion that I should be a independent business that sells to a shop like paperchase, and have my collection in that. They also suggested that I don't need to chose a stock to use, I can use them both as they work really well together. I went into the crit thinking that I was going to have a business card that was either blue or cream with a cream or blue piece of card in the middle, although people in my crit said that because the two stocks have different textures, it works well having blue on one side and cream on the other, as it feels different it makes you want to turn it round to look at the back. This is something I am going to take on board when designing my business cards.
|Old Logo and New Logo|
When creating my envelope, I got the measurements of a business envelope so that it is the same as the rest of them, I then tried to apply the same design of my letterhead to the envelope so that they were consistent. I started by using all of the information that I had on the letterhead of the head office of 100 Things To Do, but then I thought about it, and the information is on the inside, and there is no need for putting all of the information on again. I think that the simpler it is the more effective it will be, this is why I decided to chose the envelope with just the logo and patter on the bottom.