Thursday, 24 October 2013

Live and Competetition Briefs

The Session;
Things I want to get out of this module;
  • Working with real clients.
  • Experiencing life after uni.
  • Having more independence with the briefs.
  • Finding out how to charge for a live brief.
  • Choosing our own briefs.
  • Having multiple different briefs at the sane time, that aren't uni driven.
  • Applying my designs to an actual audience rather than just trying to design for a grade.
  • Finding out what I am most interested in, which briefs I enjoy more.
  • Working/designing to a clients needs, rather than just designing for what I think looks good.
  • Understanding the difference between what the client wants and what the client needs.
  • Be more prepared for industry.
  • Confidence to ask for payments and stuff.
  • Connection to clients and potential clients.
  • Portfolio development.
  • Broaden individual practice - skills, discipline, aesthetic, content
  • Win things - competitions.
After choosing my 5 brief I had to decided why I chose them;
  • Range of different things - shorter/longer.
  • Enjoy working with - greetings cards.
  • Conjunction with my web design brief - greetings cards.
  • Know a lot about the subject.
  • Something I have wanted to do - gives me a reason to do it.
  • Learn more about a specific subject.
  • Challenge myself.
  • Target audience, know them very well as its my age range.
  • Something I enjoy.
  • Focusing on your client.
  • Fresh content.
  • You get paid.
  • Realistic deadlines.
  • Free to enter.
What to look out for when looking for briefs;
  1. Think of a variety of briefs, this is so that you don't get bored. 
  2. Give yourself a personal challenge.
  3. Short sharp briefs and longer briefs.
  4. Do a mixture of live and competition briefs.
  5. Don't start anything without formilising a brief.
What to think about when you are doing live briefs and competition briefs is that people don't want to pay full price for a graphic designer, therefore you will be getting ripped off doing competition briefs, so you have to go in with your eyes open. You can try and play them at their own game, 'What will I get?'. The benefits that you get from doing these briefs that are ripping you off, isn't the award itself, its the people you meet and the experience you get from it.

The Workshop Task;
During the session as a group we got given a brief and had to analyse it. Our brief was Douwe Egberts Coffee, we decided that we would go through the brief and highlight all the important information through it. Answering the questions makes the brief easier to analyse.

Whats the problem? (What are they asking you to solve)
They are trying to get younger people to buy their coffee to drink at home.

What is the brief asking you to do?
Create a campaign/new product/new packaging by keeping their logo but appealing to a younger audience.

What is the brief trying to achieve?
Broaden the audience to younger people to achieve more sales.

Who will benefit?
Douwe Egberts

What is the message your trying to deliver?
Tell young people that drinking instant coffee at home is a good thing, and that their coffee is the best coffee, 'noone knows coffee like we do'.

Who is the audience?
25+, young professionals.

How will the message be delivered?
They are vague and don't know what they want, they asked for a 'creative campaign, new product, new packaging or communications ideas' therefore they don't really know what they want.

Can you see a problem with this?
They are very vague with the audience they are aiming at, also the methods of delivery. They may be trying to fix the wrong problem, the coffee might not be very nice. They aren't specific at all.

Choose my own brief that I want to pursue and do for this module, analyse it, go through the brief and look at initial ideas, make sure that it's a competition brief. Answer these questions.
  1. Whats the problem?
  2. What is the brief asking you to do?
  3. What is the brief trying to achieve?
  4. Who will benefit?
  5. What is the message your trying to deliver?
  6. Who is the audience?
  7. How will the message be delivered?
  8. Can you see a problem with this?
  9. Why have you chosen the brief?
  10. What do you want to get out of the brief?
  11. What do you want to do/make/propose in response to the brief?
  12. What do you need to do/make/propose?

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