Thursday, 7 November 2013

Body Shop Brief Disection

The Session;
Looking through the Body Shop brief and analysing it will allow me to look further into what they want and what they are asking for, this will let me answer the brief better. Also it will allow me to have a better understanding of what they are asking and who the audience is, therefore who I'm designing for.

Most important words in the brief;
  • Ethical
  • Natural
  • Quirky
  • Beauty
  • Humane
  • Vegetarian
Identify things you need to consider;
  • Products are animal cruelty free
  • Products are vegetarian
  • Consider the audience, female age 18-35
  • 'What do you think our next campaign should be and how should they talk about it'
  • Explore more than one channel
  • Consider the products for each poster
  • Consider the campaign and why it should be relevant for Body Shop
  • 'How can they drive people in store and online?'
5 design products related to your brief;
  • A2 posters
  • Publication available in store
  • Social campaign advertisement
  • App related to the campaign (digital and print)
  • Billboard
5 places related to your brief;
  • In store
  • Online
  • Somewhere linked to campaign (animals-zoo)
  • Bus stops
  • Leaflets in Body Shop bags
Who is your audience?
  • Female
  • 18-35
  • Beauty enthusiasts
Who should your audience be?
  • Female 
  • Humane cosmetic enthusiasts
  • Ethical beauty enthusiasts
Who could the audience be?
  • Male beauty enthusiasts
  • People shopping for a gift for a loved one (Christmas)
  • 'Ethical stage' people
What do that do?
  • Look after their skin
  • Enjoy luxury beauty products
  • Healthy people
  • Go to beauty salons
Where do they go?
  • Salons
  • Shops
  • Work
  • Gym
What do they buy?
  • Beauty products
  • Body Shop products
  • Lip care
  • Smelly's (body and house smelly's)
  • Shower acsessories
  • Branded goods
Who do they live with?
  • Boyfriend/husband/partner
  • Friends
  • Parents/Family
  • No-one
What can you do?
  • Do what they ask and produce 5 A2 posters and 1 other channel
  • Flip it on its head and so the poster for a different audience, who it could be rather than who it is, this will stand out more.
  • Could create the campaign and relate other posters to the campaign, this will make them more consistent.
What are you going to do?
  • Explore the possible outcomes
  • Become an expert on Body Shop
  • Make my designs unique and individual
  • Make my campaign interesting and relevant
Why are you going to do it?
  • To get all I can out of the brief
  • To stand out from the rest and be different 
  • To win
What could you do?
  • Do something no-one has seen before
  • Project the Body Shop logo on buildings
  • Offer a prize to win money or something big it they find a certain something in a product.

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