We were given a brief to create a vinyl cover for Secret 7, without using the names of the artist or the title of the song. The artists and songs we had to choose from were;
Public Enemy - Harder than you think.
Nas - The Don
Elton John - Bennie and the Jets
Jessie Ware - Still Love Me
HAIM - Better Off
Laura Marling - The Beast
Nick Drake - Rider on the wheel
After listening to all of the songs, I narrowed it down to either doing the cover for Public Enemy or Elton John, I then just pulled the name out of a hat, as I liked both of the songs. I pulled out Public Enemy's Harder than you think. Initially I started to look at the lyrics of the song, to try and understand it more, which lead me to draw some thumbnails of some ideas I had.
When listening to the song I thought that it sounds epic which is probably why it was chosen for the Olympic Anthem. What first came to mind when listening was triangles exploding and shattering, therefore this was one of the ideas I went with. Looking into the previous albums Public Enemy have used I found that they use limited colours, mainly camouflage, black, white and red. This is something that I want to keep consistent, so that when people see it they will think of Public Enemy.
Also researching into Public Enemy themselves I found that they wear clocks around their necks, this is something which is quite iconic to them, therefore this would also be a constant to fans of Public Enemy and would be relevant to the album cover.
After drawing some thumbnails I decided that I would start to do some mock ups digitally, as although it is good to get ideas down, I wanted to get started on some of them, and adapt them on the computer.
The first mock up which I did was a fist, as when I listened to the song it made me think of power and strength, and this the are promoting black power, therefore I thought that this would be relevant. I produced this illustration on illustrator, using simple colours and making the fist as minimal as I could without losing the effective of it being a hand. I think that this sends a very strong message to people who would listen to Public Enemy, I think that they would relate this cover to the song.
I have looked at all of the lyrics for this song, and wanted to do something which was relevant for the song itself, therefore when it says about the two turntables I thought about illustrating turntables, this is so that it can link to the song more. When doing this I want to use camouflage colours, nothing too bright as I want it to be consistent with their other album covers.
Final designs to take into the crit;
After the Crit;
After the crit I decided that I would be entering the fist with the gold clock ring on it, this is becasue it is the most powerful, it is the design I like the best, also everyone in my group agreed and said that they thought that I should use that one for my design.
Proof of Submission;