I have already done a Tigerprint brief for Marks and Spencers, but I wasn't very happy with the outcome, I think I could have done it a lot better. Therefore I am going to do another Tigerprint brief that I will be happy with.
This month we want you to focus on black and white surface pattern. We would like you to design a surface pattern for a male or female recipient that could be used across a range of our everyday products including:
Gift bags, wrapping paper, stationery products or greeting cards.
The brief is open, so get back to basics and think about how the pattern is generated. Explore different techniques and formats, and really experiment with the elements that make up your pattern. Think about how different lines, marks and patterns can be created and applied. Look at fashion and homeware trends for inspiration.
The brief said that the pattern should be able to work on greetings cards, gift bags, tags or stationary. Therefore I decided that if I mock each of the patterns onto come cards, gift bags and tags, this is so that I can show that they will work on each of the different products that Marks and Spencers sells.
I have only put two of the four patterns onto the gift tags, because I think showing more examples of the gift tags would be too much, especially if I show all of my mock ups together.
This was a quick brief, which I have enjoyed doing a lot. Being given limited colours, just black and white, meant that I could purely focus on the pattern itself. The brief suggested guidelines for the surface patterns which was what gave me the ideas for my patterns. I chose this brief because I thought that it would be a quick turn around brief, which will give me a break and do something new and different to my larger briefs.