After the first crit;
After attending the first crit I decided that I would look further into a specific brand rather than looking for creative packaging in general. I found Cadbury's on google images, and saw that there were multiple different ranges of design for its packaging through time. Therefore I thought that I would look further into this.
My initial ideas were to produce a small kit or publication with information in it, inside packaging which was shaped like a large Cadbury bar.
After the presentation;
After going to Cadbury World and seeing everything being brought to life, I thought that I would have to change my publication and make it a little bit more exciting. I want to still keep it simple, but just a bit more decorative. I am influenced a lot by the products that Cadbury made, for example the Mr and Mrs Chuckle Beans and the way that they are packaged, the colours used and the detail in it.
I also started to look at which typeface to use, so I went on font book and typed in some words and numbers so that I could see if it suited the publication and the style I wanted to work in.
I wanted to have a consistent pattern and theme that ran through my book, and started to play with the pen tool on illustrator and found that what I created would be appropriate for my publication. This is a good way to add detail to my text without it looking tacky and overly cluttered.
Printing and binding;
When printing out my publication I had to print the images and the rest of it off separate, this is because images wouldn't print onto the purple therefore I had to print them out separately on two different stocks, so that it would get a better effect.
My final publication;
During this brief I have leanrt a lot about Cadbury's and how it has become what it is today. If I were to do this brief again I may consider making the packaging for all of the 14 different Dairy Milk designs which I have shown in my publication. I think that this would show a further understanding of how I understand Cadbury's and how it has changed in time.
I would also consider using a different stock, as although the purple is a good colour match for Cadbury, it doesn't print and light colours on it therefore I had to print the image on normal print paper. Next time I would consider using a different stock. I would also consider the experimenting with the most appropriate way to bind my publication, as I only tried one.