We got put into groups and given a word or words to research. My group had Me, Mel.H, Roxie, Sarah, Vicky and Sam and we got given 10,000 steps. At first I had no idea what was meant by 10,000 steps, but then when I started looking into it, I found that it is a target for how many steps you should try to do each day to stay/get healthy. We all went away and did our own research about what we could do for this brief, then we planned to meet up and all give our ideas, so that we could decide. We also had to think about communication is a virus, and not just think about 10,000 steps but how we could make it viral. Our initial idea was to create a brand that sold sports goods such as footwear, sweatbands, gear and nutrition bars, we also spoke about creating a kit which we could hand out to people having some free good in it with our brand name all over them. We also thought about having a website and app with the information itself about the different kinds of walking and facts about our brand and what we are trying to do.
We all went away and did thumbnails of some logos and brand names which we were looking at, I started by looking in a thesaurus at words such as speed (acceleration, activity, agility, alacrity, breeze, briskness, celerity, clip, dispatch, eagerness, expedition, fleetness, gait, haste, headway, hurry, hustle, legerity, lick, liveliness, momentum, pace, precipitancy, precipitation, promptitude, promptness, quickness, rapidity, rapidness, readiness, rush, rustle, snap, steam, swiftness, urgency, velocit) this gave me all of these words, which I thought may be good to use, as we wanted to use something related to walking and exercise.
After the crit we found that we could physically create a brand and the products such as nutrition bars as we can't make them ourselves. We got told that we could use the kit idea as what we could go on to do if we had more time. Although we could still produce our publication, so we came out of the crit we had to re think what we were going to do as Simon and Amber did like our idea to produce publications and hand them out in gyms, so the target audience was people who already exercise, but we had to re think the way that we would do this.
We then decided to change the idea and create just a publication which is really simple, so different to normal exercise publications, which consisted of line drawing, and photographs and motivational quote, this would try and get people to walk more and do more exercise, with the motivational quotes. We agreed as a group to make a publication consisting of motivational quotes supported by a simple illustration or info graphics, with maybe a bit of information with it to explain why they should be doing the motivational quotes. Although after looking at whether we should use photographs or simple illustrations, we decided to use the illustrations, as we would have wanted to get our own photographs, which would have been hard for us to do.
Roxie chose the colour scheme which we were using, which we all agreed with, as the colours work really well together. We also chose to use the typeface Bebas for the header and quotes, and Helvetica for the body copy, as Bebas would be hard to read in body copy.
After deciding on the colour scheme and type face, Sam created a custom page size for us to use, he started with a few different ones, and as a group we all chose the same one which we thought would look best for our publication.
I also used the quote 'THERE IS NO ELEVATOR TO SUCCESS. YOU HAVE TO TAKE THE STAIRS.' I think that this is a really good quote, as it shows you need to work just that little bit harder to get what you want to achieve, therefore I started to look at the quote and maybe highlight some of he key words so that they stand out above the rest.
There are too many people for everyone to do the publication, therefore Roxie started looking into the method of delivery and having the motivational quote on post cards and flyers, Vicky was in charge of web design and the twitter page, and me and Mel were going into product and packaging for 'what we would do in the future' like the original idea of creating some sort of kit or brand. Sam and Sarah took over with the publication and did a very good job of it, having a quote on one side of the double page spread and a simple illustration and information on the other side.
Roxie came up with a really good and inventive way to distribute and make us viral, this was to attach the flyers she designed, which has all of our information on it, e.g. twitter and instgram, as well as a motivational quote. These flyers will be attached to helium balloons and we will let them off and when someone finds our balloon they will tweet us and let us know.
Product and Packaging;
I started to think about the different things which I could produce that people who are doing exercise will need.
- Blister plasters
- Sweat bands
The second thing I started to look at was the belly band on water. Everyone needs water to survive, you especially need water if you are starting to do more exercise as you would get dehydrated otherwise. There a bottle of water would be very relevant to this project, if it were to be put in a kit.
I then started to look at music, as most people said that they would do exercise to music, or music makes them want to do more and puts them in a better mood. This is why I thought I would make a motivational mix, so that the pack would come with a CD with songs on them which will makes you want to do exercise, and put you in a better mood. First I chose the songs;
- Satisfaction - Benny Benassi
- Don't Worry Be Happy - Bobby Mcerrin
- Ain't No Mountain High Enough - Diana Ross
- Walking on Sunshine - Katrina and The Waves
- Physical - Olivia Newton-John
- Don't Stop Me Now - Queen
- Send Me On My Way - Rusted Roots
- Eye Of The Tiger - Survivor
- We Like To Party - Vengaboys
- The Safety Dance - Men Without Hats
Mel produced the posters to help get more publicity for the twitter account and the instagram, she distributed them all around the university. And if we were to have had more time, we would have distributed them further.
|Sam and Sarah|
If I were to do this brief again I would assert my opinion more, as when working in a group, it is hard for everyone to speak up, as there is usually a dominant person in each group that takes over. Also if I had more time I might have tried some different printing methods, like screen printing onto the packaging.