100 - Final Re-Written Brief

BRIEF TITLE
The Brief	Considerations
100 Things To Do	Create a stationery shop selling products to help people organise their life, but do this in a creative and fun way. Create a brand and identity for the shop, and suggest/make a collection that will be sold there, keeping the products quirky and helpful. Consider the target audience and what they would want, also find something a bit different to other stationary shops, find the gap in the market.
Concept/Proposition
Inform the target audience about a new stationary shop opening called 100 Things To Do, showing the personality of the business through the branding of it. Also create a collection that could be sold in the shop. Because online sales are increasing as technology increases, propose a website and app for the shop.
Background
The shop is made to help people organise their lives but do it in a fun way, try to inspire people to get organise. The shop creates a friendly atmosphere when you walk in, it is very colourful and inspiring.
Target Audience	Mandatory Requirements
The target audience for 100 Things To Do are people aged 14-27, creative people who want to organise their life and the things they have, people who like having a bit of structure.	Print Research and development Mock ups Design Boards Proposed Website
Tone of Voice	Deliverables
The tone of voice for the shop is quite quirky and fun.	Create a brand including a logo. Business cards, letterheads, envelopes, stationary. Propose a shop, Website and Phone App. Design boards